Growth section

Find the spend that actually pays.

Curator blends MER, ROAS, and CAC across Meta, Google, TikTok, and Amazon against real Shopify revenue. It watches every channel and creative, spots the ones that stopped paying, and stages the reallocation for your approval.

Growth
Growth/Paid channels
Ask Curator
OverviewPaid channelsCreativeEmail & SMS
DailyMonthly
North-star
3.4xMER
Revenue / ad spend, target 4.0x
Blended ROAS
3.4x+0.2x
meta-adsgoogle-ads
Blended CAC
$32-4.1%
meta-adsgoogle-adsshopify
New customers
3,960+8.2%
shopify
New cust. revenue
$198k+11.4%
shopifyamazon
Channel health
meta-adsMeta
3.1xroas$29cpa
google-adsGoogle
4.2xroas$24cpa
TTikTok
2.3xroas$41cpa
amazonAmazon
3.6xroas$27cpa
Marketing efficiencyBlended ROAS with MER overlay, last 90 days
Blended ROASMER
3.9x2.6x1.3x0.0x
Jun 10
Blended ROAS3.6x
MER3.4x
4.4x2.2x0.0x
Apr 4May 3Jun 2Jul 3Jun 10
ChannelSpendRevenueROASStatus
meta-adsMeta$66.2k$205k3.1xHealthy
google-adsGoogle$35.3k$148k4.2xScaling
TTikTok$25.2k$58k2.3xWatch
amazonAmazon$8.2k$29.5k3.6xHealthy
klaviyoEmail & SMSOwned$57.1kn/aOwned
Synced 12m agoshopifymeta-adsgoogle-adsklaviyo5 sources connected
Growth

Acquisition, run like an operation

Paid, creative, and email in one console, with an agent that proposes the next move and waits for your approval.

Agent insights queue
Agent insights

Curator finds it, then waits for your call

Agents watch every channel, surface the anomaly with its root cause and dollar impact, and stage the fix. You approve, override, or defer. Nothing writes without you.

Spotlight features:
  • Anomaly detection across every channel
  • Root cause with the numbers behind it
  • Dollar-impact estimate on every action
  • Approve, override, or defer the write
  • Connector writes to Meta, Google, TikTok
Creative performance, ranked
Creative

Creative performance, ranked

Every creative ranked by return so you scale the winner and retire the fatigued, with thumbstop and hook rate in view.

Spotlight features:
  • ROAS ranked by creative
  • Thumbstop and hook rate
  • Top performer detection
  • Cross-sell lift per asset
Creative fatigue
Creative fatigue

Creative fatigue, caught early

Frequency against click-through, so a tiring asset gets retired before it drags the whole account down.

Spotlight features:
  • Frequency against click-through
  • Decay curve per asset
  • Refresh recommendations
Email and SMS flows
Email and SMS

Email and SMS that earns its line

Klaviyo flows tracked beside paid, so owned revenue earns its place in the plan. Welcome carries the program.

Spotlight features:
  • Klaviyo flow revenue
  • Open and click rates
  • Welcome, abandon, and win-back
New customer CAC
Acquisition cost

CAC, measured against the floor

New-customer CAC scored on a tier rubric with per-platform CPA, so you see exactly which channel is pulling it.

Spotlight features:
  • CAC against a tier rubric
  • Per-platform CPA
  • Tracked to a target