Retention section

Know which customers compound.

Curator scores every cohort by LTV to CAC, tracks repeat rate and 90-day retention, and reads RFM segments across Shopify and Amazon. It catches the cohort that is slipping and stages win-back before churn ever shows up in the numbers.

See how the loop runs
Retention
Retention/Cohorts & LTV
Ask Curator
OverviewCohorts & LTVRepeat & RFMReviews
DailyMonthly
LTV to CAC
1.8x0.2x
shopifymeta-adsgoogle-ads
Repeat rate
24.5%2.1pp
shopify
90-day retention
38.4%1.6pp
shopifyamazon
Avg order value
$553.2%
shopifyamazon
Repeat and retentionShare of customers reordering, trailing 6 months
Repeat rate90-day retention
50%33%17%0%
JanFebMarAprMayJun
Repeat rate up 2.1pp, subscribers now 31% of repeat revenue
Customer segmentsRFM
SegmentCustsLTV revShare
Champions1,840$412k31.8%
Loyal3,620$389k30.0%
Promising5,210$198k15.3%
At-Risk2,980$176k13.6%
Hibernating8,450$121k9.3%
Champions are 8.3% of the base and 31.8% of revenue
Cohort value & segments18 cohorts tracked
CohortSizeAvg LTVAOVRepeat
Jun860$49$5217%
May780$56$5321%
Apr640$71$5426%
Mar520$86$5531%
Recency and frequencyCustomersSpend
12345+
30d2.6k980460240210
60d2.0k820380190150
90d1.5k61027013090
180d1.2k4702009050
180d+2.0k6402107030
Synced 12m agoshopifymeta-adsgoogle-adsklaviyo4 sources connected
Retention

Know which customers compound

Cohorts, lifetime value, repeat behavior and reviews, scored as one connected view.

Lifetime value erosion
Lifetime value

Watch lifetime value erode before it shows up

Curator tracks LTV against acquisition cost week over week, so the slide from 4.8x to 2.7x is a signal you catch early, not a quarter-end surprise.

Spotlight features:
  • LTV to CAC over time
  • Payback and gross margin
  • Erosion caught before the quarter closes
RFM segments
RFM segments

Segments that act, not just sit

Recency, frequency and monetary value scored automatically, with the win-back already staged for the at-risk pool, waiting on your approval.

Spotlight features:
  • Recency, frequency, monetary scoring
  • Loyal, high-potential, at-risk, dormant
  • Win-back staged for approval
Reviews
Reviews

Reviews, watched in real time

Shopify, Amazon and Google reviews unified, sentiment scored, and anything under three stars flagged for a fast human response.

Spotlight features:
  • Shopify, Amazon, Google unified
  • Sentiment breakdown
  • Auto-flag under three stars
LTV by channel
Acquisition quality

Know which channel buys loyalty

Lifetime value resolved by the channel that acquired the cohort, so retention spend follows the customers who actually come back.

Spotlight features:
  • Lifetime value by source
  • Cohort quality by channel
  • Where loyalty actually comes from
Repeat revenue
Repeat behavior

Repeat revenue, compounding

First, second and third orders split out month over month, so you can see the repeat base build under the new-customer line.

Spotlight features:
  • Revenue by order number
  • Repeat share trend
  • The compounding repeat base