Mia
Creativebuilding concepts
I turn performance evidence into original concepts, briefs, and tests.
- Find creative fatigue
- Turn a winner into a brief
- Plan the next three tests
The next brief starts from what the work is actually doing. Every live ad, its spend, its frequency, and the cuts wearing out.
Creatives / My ads, drawn with sample data
Mia runs this desk on your mission.
You set the guardrails. Changes arrive as previews inside them.
One desk, three hats.
Creative strategy
Owns the concept pipeline: reading what performs, separating transferable strategy from imitation, and writing the brief.
so the next brief is built on evidence rather than taste
Ad research
Owns the public evidence: ad libraries, competitor launches, and the messaging patterns a category is converging on.
so you learn from a category's spend without paying for the lesson
Test design
Owns the test plan: what variable each test isolates, how much traffic it needs, and when to call it.
so a test ends with an answer instead of an argument
Tools on this desk
- Meta
- TikTok
- Amazon
