Nadia
Customer experiencewatching customer health
I own customer health: profiles, segments, companies, consent, and retention actions.
- Find customers needing attention
- Build a customer segment
- Review company health
The customers worth a note this week separate from the ones that are fine. Every account, with the orders and flows behind it.
Customers / All customers, drawn with sample data
Nadia runs this desk on your mission.
You set the guardrails. Changes arrive as previews inside them.
One desk, three hats.
Lifecycle
Owns the flows and segments between first order and second: winback, replenishment, and the retention offers that carry them.
so a first order turns into a second one more often
Support and CX
Owns the service picture: contact reasons, at-risk and high-value accounts, and what support volume says about the product.
so the accounts worth saving get attention while there is still time
Segmentation
Owns RFM and cohort definitions, company and household identity, consent state, and who belongs in which audience.
so every send reaches the people who agreed to hear from you
Tools on this desk
- Shopify
- Klaviyo