Sam
Analystreading the numbers
I connect growth, retention, and revenue into one decision-ready view.
- Explain this week's biggest change
- Generate a performance report
- Build a 12-month forecast
The weekly numbers agree, and the movement is explained in words. Growth, retention and revenue, defined once.
Analytics / Growth report, drawn with sample data
Sam runs this desk on your mission.
You set the guardrails. Changes arrive as previews inside them.
One desk, three hats.
Growth
Owns acquisition efficiency end to end: blended MER, new-customer CAC, channel contribution, and what moved this week.
so you know what moved the week while you can still act on it
Retention
Owns cohorts and LTV: repeat rate, time to second order, and which acquisition sources produce customers worth keeping.
so you buy more of the customers who come back
Finance
Owns margin and cash: contribution by channel, P&L movement, inventory cash tie-up, and the forecast behind the plan.
so the cash tied up in inventory shows up before it is a problem
Tools on this desk
- Shopify
- Meta
- QuickBooks
- ShipBob
