Theo
Campaignswatching spend
I run campaigns: delivery, budget, structure, and the path to new customers.
- Build my media-buying board
- Where should I shift spend?
- Which creatives are fatiguing?
Budget moves start from numbers that agree. Spend across every channel on one page, read the same way.
Campaigns / All campaigns, drawn with sample data
Theo runs this desk on your mission.
You set the guardrails. Changes arrive as previews inside them.
One desk, three hats.
Media buying
Owns delivery and account structure: budgets, bids, audience overlap, and where the next dollar earns the most.
so the next dollar goes where it earns the most, not where it always went
CRO
Owns what happens after the click: landing page and offer match, funnel drop-off, and the tests that lift conversion rate.
so the traffic you already pay for converts more of the time
Creative strategy
Owns the angle mix in market: which hooks and formats are carrying spend, what is fatiguing, and what to brief next.
so a fatiguing angle gets replaced before it costs you the week
Tools on this desk
- Meta
- TikTok
- Amazon